UK 5 digit Shortcodes.

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To see a live demonstration, text DEMO to 82055.

Offering this service has many advantages:

• The service operates 24 hours a day, even when you are closed. By setting automated replies, you can provide the client with the information they need by text message - perhaps your business details, contact numbers or even multimedia clips and photos.
• Every time a person sends a text for more information the persons details are sent to you as an email to follow up when you are available. It frees up your phone lines whilst capturing the client, so no more lost leads.
• Every phone number is automatically added to your online database. Keep in touch with all your existing and prospective clients easily and send offers and promotions from your PC.
• Operate "premium rate services". The end user can be charged for receiving your information - especially video and audio clips, to enter a competition or to vote.
• A shortcode is the easiest way to generate a database of mobile numbers which can be sent offers and information. Shortcodes are ideal for for pubs, clubs and bars and can easily be marketed on fliers, posters or simply by the DJ.

Cost of texting a shortcode - the facts.
There are two types of shortcode, MT and MO. Textvertising provide a shared MT shortcode.

MT - "Mobile Terminated".
When texting to this type of shortcode the cost is always at the end users standard network rate - just like a normal text message.

MT shortcodes can provide premium rate services except this is only done by sending a chargeable message to the client who pay when they receive a message from the shortcode. However, you do not have to send back chargeable messages, these can of course be free to the customer to receive.

This type of shortcode allows us to provide the flexibility of providing a  shortcode that can be used for low cost standard rate marketing or for full on premium rate services. The choice is yours.

MO - "Mobile Originated".
When texting this type of shortcode the end user is charged a premium cost immediately. This can be set anywhere between around 10p and £10.

Textvertising do not provide a shared MO shortcodes as they have distinct disadvantages:

1) they would be useless for marketing. Most campaigns encourage the end user to text for more information or subscribe to a database. Most people would not wish to pay a premium rate for this.

2) These type of shortcodes do not allow you to run subscription based premium rate services.

However, they are useful for requesting multimedia content. When multimedia content is sent to a client it is impossible to charge the client for receiving it in the same way as can be done with a premium rate message.

By paying "up front", the content can be sent back at no cost as you receive payment on "submission" of the request message made to the MO shortcode.

Textvertising can still provide multimedia content at premium rate even with an MT shortcode. This is easily done by sending a premium rate text message to the end user detailing what they have requested, checking it has been accepted, then sending the multimedia clip once payment has been taken.

Share it or take your own.
We offer two options, shared or dedicated. Many clients simply choose to use our shared shortcode. Your clients must text your "keyword" before the system can correctly process the inbound request. Shared shortcodes are much cheaper and you can choose multiple keywords which can all point to your account. Contract terms are short and we can tailor packages to your needs.

Dedicated shortcodes are much more expensive and require a minimum 12 month contract. However your client isn't required to text a keyword to register or request information. However a dedicated shortcode will add extra branding to your business in the same way as your website address does.

Added features with Textvertising.
We also provide the option of sub keywords. This allows you to specify which category inside your database the client should be registered to when they text in. For example, if you wanted your clients to request a brochure, you could go one step further and specify which brochure.

For example, assume your keyword was BROCHURE. By setting up the sub keywords BIKE and CAR, your client could text BROCHURE BIKE or BROCHURE CAR. When the client texts, not only will the system email you with the brochure request so you can send a brochure out, but they will also have their number added into the correct category inside your account.

When you decide to send a marketing message to all clients who have registered, you can specify by sub keyword exactly which group to send the message to. This ensures the correct people receive the correct information about your products or services.

 
Reverse Billing and Premium Rate.
Textvertising can also provide the use of reverse billing with your account on the shortcode if you require it between 25p and £10.00. For more information, see our reverse billing page.

If you are considering running a premium rate service, a shortcode is a requirement.